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Showing posts from January, 2011

Decoding decision making

Whether you decide by flipping a coin or after careful consideration, there's so much that goes inside your brain goes while you're doing so. And if you think about this further, you begin to decipher the patters of thoughts that go into decision making. Metacognition , as it is referred to, means thinking about how you think. As we ponder further, we delve into whether we make decisions by instinct or careful consideration of pros and cons. As unpleasant as it sounds,  Neuroscience has now well established that we tend to be intuitive in our decisions rather than deliberation. This is groundbreaking in some sense since for centuries, scientific community and philosophers have tried their best to support the "deliberation" argument which has also lead to prefer logical decisions over emotional or intuitive ones. In our quest for optimal decisions we try to force fit into different models and frameworks. This gives us a false notion that the decision we ...